EXPERIENCED
CONSULTING TEAM
Sukanya A.
(Muay)
Managing Director
Kajee W.
(Jee)
Creative Director
Sukanya Amornpraphateerakul is a distinguished professional in the jewelry design and fashion industry, with a career spanning over two decades. Based in Bangkok, Thailand, Sukanya has a robust educational background, holding a BA from the Faculty of Humanities at ABAC University and a Certificate in Business Entrepreneurship from Kasetsart University. Her expertise in jewelry making was further honed through intensive training at Alliance France Bangkok and prestigious scholarships from the Thai Gem and Jewelry Trader Association and the Gem Institute Thailand (GIT). Sukanya's career is marked by significant accomplishments and leadership roles. She has been the Managing Director of Thaisilp Factory.co., Ltd. since 2003 and co-founded TENFINGERS Factory & Design in 2012. Additionally, she is the Owner and Managing Director of the Mirror_Mirror brand, a well-regarded name in the fashion and jewelry sectors. Her talent and innovative approach have earned her numerous accolades, including being a finalist in the Jewelry Award from the Department of Industrial Promotion, Thailand, with a design theme inspired by nature. Sukanya's contributions to the industry are also recognized through her involvement in the Vogue Fashion Fund’s "Who's on Next Thailand" initiative. Throughout her career, Sukanya has collaborated with esteemed clients such as Heaven Tanudiredja in Antwerp, Reneto Cipullo, a renowned designer for Cartier in New York, and Noon Passama, an inventive designer based in the Netherlands. These collaborations highlight her ability to blend creativity with strategic business acumen, making her a prominent figure in the global jewelry and fashion design landscape. With a commitment to excellence and a passion for innovation, Sukanya Amornpraphateerakul continues to influence and inspire the jewelry industry, both in Thailand and internationally.
Kajee Wongparnich, commonly known as Jee, is a seasoned professional in the fields of advertising, marketing communication, and jewelry design. With a robust educational foundation that includes a BA in Advertising from Bangkok University and an MA in Advertising and Marketing Communication from Chulalongkorn University, Jee has developed a strong creative and strategic mindset. Further enhancing her expertise, Jee has obtained certifications in TV Advertising, Website Design and Programming, and Jewelry Design & Business. Jee's professional journey spans over two decades, beginning as a Strategic Planner at Chuo Senko Thailand, where she contributed to high-profile projects like the Thai Rak Thai Party. Her role as a Design Consultant for the FDC design project under DIP Bangkok and her subsequent position as a Design and Brand Consultant for the Bangkok Gems and Jewelry Fair have cemented her reputation as a thought leader in the industry. Jee has also played a pivotal role in Talent Thai / Designer Room, participating in prestigious international events across Paris, Shanghai, Tokyo, Singapore, and other major cities. In addition to her extensive work experience, Jee has been actively involved in several government projects aimed at promoting Thai design and craftsmanship on the global stage. Her contributions to seminars and editions like "Fashion Business Direct Line" and "INTO THE GLOBAL MARKET" reflect her commitment to fostering innovation and excellence in the fashion and jewelry sectors. Jee's achievements are further highlighted by numerous awards, including the Creative Jewelry Award by DIP and recognition in Vogue Who's on Next Thailand. Her dedication to ethical business practices earned her the Good Corporate Governance Award from the Thai Chamber of Commerce in 2023. As a member of esteemed organizations such as the Thai Chamber of Commerce (TCC), the Thai-Chinese Chamber of Commerce (TCCC), and the Thai Gem and Jewelry Traders Association (TGJTA), Jee continues to influence and inspire the industry. Her curatorial and organizational roles in events like the Trunk Show Tokyo, Shanghai Fashion Week, and Bangkok Fashion Week showcase her ability to blend creativity with strategic vision, making her a distinguished figure in the world of jewelry and fashion design.
DISCOVER
YOUR IDENTITY
The essence of what makes your business unique, we help uncover the core values, mission, and vision that will resonate with your target audience. This foundational process not only shapes the visual and verbal representation of your brand but also ensures a consistent and authentic narrative across all touchpoints. Crafting a well-defined brand identity is crucial as it sets the stage for effective marketing strategies, fosters a strong emotional connection with customers, and differentiates you from competitors.
For jewelry brands, branding and marketing positioning are critical components of a successful business strategy. They not only help in differentiating the brand in a crowded market but also build customer loyalty, justify pricing, and ensure targeted and effective marketing efforts. By investing in strong branding and clear positioning, jewelry brands can create a lasting impact and achieve long-term success.
BRANDING
& MARKET POSITIONING
RESEARCH
& DEVELOPMENT
Our Design R&D service involve assisting you in the exploration, creation, and enhancement of new jewelry designs and concepts. This includes conducting market research, analyzing trends, experimenting with materials, prototyping, and testing to produce innovative and attractive products that cater to the needs and preferences of consumers.
PRODUCTION
CONSULTING
At Ten Fingers, where our passion for jewelry production shines through every piece we create. With years of experience and countless exquisite jewelry pieces crafted, we have honed our expertise to offer unparalleled production consultation services.
Our specialized team understands the intricate nuances of jewelry manufacturing, from design conception to the final polished piece. Whether you are a budding designer or an established brand, we are here to guide you through every step of the production process, ensuring your vision comes to life with precision and elegance.